As tree school master and managing director of DENDRON akademie GmbH I am training companies all around sensual & visual merchandising for green retail.
Inspiring humans for plants is my great passion. With the help of DENDRON akademie I want to spur on the green industry. I want to spread the joy and appreciation for plants in the living environment of everybody. My guidelines are:
- The one who is feeling is buying.
- Habit makes ordinary.
- Decorating costs money – Presenting brings money.
- Today just a moment, tomorrow a lasting experience.